TY - JOUR
T1 - Willingness to change car use to commute to the UPTC main campus, Colombia
T2 - A hybrid discrete choice modeling approach
AU - Márquez, Luis
AU - Macea, Luis F.
AU - Soto, Jose J.
N1 - Publisher Copyright:
© 2019 Luis Márquez, Luis F. Macea, & Jose J. Soto.
PY - 2019
Y1 - 2019
N2 - This paper studies the willingness to change car use when commuting to a university campus. We estimated a hybrid discrete choice (HDC) model to test the hypothesis that, in addition to traditional tangible attributes, the willingness to change car use to more sustainable transportation modes also depends on the pro-environmental attitude and the perceived convenience of each transportation alternative. We found that teachers have better pro-environmental attitudes than students and administrative staff, but senior individuals and people who own an above-average priced car have negative effects on this attitude. We concluded that in addition to car ownership, the price of a car is also a decisive factor in the willingness to change car use. On-campus parking fees were identified as a key variable for reducing car use when commuting to campus and for financing more sustainable transportation modes. This paper contributes to the literature on sustainable mobility on university campuses and is the first based on an HDC modeling approach that integrates tangible attributes and latent variables into this context.
AB - This paper studies the willingness to change car use when commuting to a university campus. We estimated a hybrid discrete choice (HDC) model to test the hypothesis that, in addition to traditional tangible attributes, the willingness to change car use to more sustainable transportation modes also depends on the pro-environmental attitude and the perceived convenience of each transportation alternative. We found that teachers have better pro-environmental attitudes than students and administrative staff, but senior individuals and people who own an above-average priced car have negative effects on this attitude. We concluded that in addition to car ownership, the price of a car is also a decisive factor in the willingness to change car use. On-campus parking fees were identified as a key variable for reducing car use when commuting to campus and for financing more sustainable transportation modes. This paper contributes to the literature on sustainable mobility on university campuses and is the first based on an HDC modeling approach that integrates tangible attributes and latent variables into this context.
UR - http://www.scopus.com/inward/record.url?scp=85069739176&partnerID=8YFLogxK
U2 - 10.5198/jtlu.2019.1460
DO - 10.5198/jtlu.2019.1460
M3 - Article
AN - SCOPUS:85069739176
SN - 1938-7849
VL - 12
SP - 335
EP - 353
JO - Journal of Transport and Land Use
JF - Journal of Transport and Land Use
IS - 1
ER -