TY - JOUR
T1 - The importance of e-service quality in the livestreaming music concert business
AU - Areiza-Padilla, Jose Andres
AU - Galindo-Becerra, Tatiana
N1 - Publisher Copyright:
© 2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.
PY - 2022
Y1 - 2022
N2 - The live music concert business was one of the economic sectors most affected by mandatory quarantine and social restrictions due to COVID-19. The quarantine forced this industry to reinvent itself through digital communication, to be able to continue offering this type of shows, but in a completely virtual way. Taking this into account, this research analyses the adaptation of the live music concert business through e-service quality management in digital communication, and how the consumer of this type of shows responded to this new commercial strategy. Through the PLS a sample of 294 consumers was processed in the city of Bogota, (Colombia), who, once the mandatory quarantine ended, attended some kind of live music concert, but completely in a virtual way. The results allow us to show the positive relationships between study variables, thus demonstrating the emergence of a digital consumer in this sector.
AB - The live music concert business was one of the economic sectors most affected by mandatory quarantine and social restrictions due to COVID-19. The quarantine forced this industry to reinvent itself through digital communication, to be able to continue offering this type of shows, but in a completely virtual way. Taking this into account, this research analyses the adaptation of the live music concert business through e-service quality management in digital communication, and how the consumer of this type of shows responded to this new commercial strategy. Through the PLS a sample of 294 consumers was processed in the city of Bogota, (Colombia), who, once the mandatory quarantine ended, attended some kind of live music concert, but completely in a virtual way. The results allow us to show the positive relationships between study variables, thus demonstrating the emergence of a digital consumer in this sector.
KW - e-WOM
KW - e-loyalty
KW - e-repurchase intention
KW - e-service quality
KW - live music concerts
UR - http://www.scopus.com/inward/record.url?scp=85127472260&partnerID=8YFLogxK
U2 - 10.1080/23311886.2022.2051791
DO - 10.1080/23311886.2022.2051791
M3 - Article
AN - SCOPUS:85127472260
SN - 2331-1886
VL - 8
JO - Cogent Social Sciences
JF - Cogent Social Sciences
IS - 1
M1 - 2051791
ER -