TY - JOUR
T1 - The Global Refugee Crisis
T2 - Pathway for a More Humanitarian Solution
AU - Shultz, Clifford
AU - Barrios, Andrés
AU - Krasnikov, Alexander V.
AU - Becker, Ingrid
AU - Bennett, Aronté M.
AU - Emile, Renu
AU - Hokkinen, Maria
AU - Pennington, Julia R.
AU - Santos, Marcos
AU - Sierra, Jaime
N1 - Publisher Copyright:
© The Author(s) 2020.
PY - 2020/3/1
Y1 - 2020/3/1
N2 - The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that have disrupted or fractured marketing systems requisite for safety and well-being, resulting in dangerous journeys to temporary or permanent settlements. The Syrian Conflict is introduced to contextualize the challenges along the pathway and to show that a more Humanitarian Marketing System, spanning time, space and other systems, brings opportunities for governments, NGOs and businesses to cooperate and to provide FDP with resources, which enhance connectedness, reduce vulnerabilities and suffering, illuminate good practices and enable FDP to flourish when resettled. The authors discuss research-opportunities to facilitate further understanding, to develop and repair marketing systems, and to enhance the well-being of FDP and other stakeholders of the crisis.
AB - The global refugee crisis reveals refugees and other forcibly displaced persons (FDP) are uniquely vulnerable consumers on a dynamic pathway precipitated by trigger events that have disrupted or fractured marketing systems requisite for safety and well-being, resulting in dangerous journeys to temporary or permanent settlements. The Syrian Conflict is introduced to contextualize the challenges along the pathway and to show that a more Humanitarian Marketing System, spanning time, space and other systems, brings opportunities for governments, NGOs and businesses to cooperate and to provide FDP with resources, which enhance connectedness, reduce vulnerabilities and suffering, illuminate good practices and enable FDP to flourish when resettled. The authors discuss research-opportunities to facilitate further understanding, to develop and repair marketing systems, and to enhance the well-being of FDP and other stakeholders of the crisis.
KW - Refugees
KW - consumer well-being
KW - displaced persons
KW - forced displacement
KW - humanitarian marketing systems
KW - macromarketing
KW - migration
UR - http://www.scopus.com/inward/record.url?scp=85078019117&partnerID=8YFLogxK
U2 - 10.1177/0276146719896390
DO - 10.1177/0276146719896390
M3 - Article
AN - SCOPUS:85078019117
SN - 0276-1467
VL - 40
SP - 128
EP - 143
JO - Journal of Macromarketing
JF - Journal of Macromarketing
IS - 1
ER -