TY - JOUR
T1 - Famoc Depanel
T2 - innovating product-service systems through functional spaces
AU - Manzi, Mario Andres
AU - Blanco Murcia, Laura
AU - Ramos Mejia, Monica
N1 - Publisher Copyright:
© 2020, Emerald Publishing Limited.
PY - 2020/12/1
Y1 - 2020/12/1
N2 - Learning outcomes: Identify how value is created through a product-service system (PSS). Recognize the different types of PSS and their characteristics at an economic and environmental level. Design a business model for a PSS that allows to generate economic and environmental value in a sustainable way. Case overview/synopsis: On October 15th of 2014, Javier Ramirez, Chief Executive Officer of Famoc Depanel, was in his office in Bogotá, Colombia, thinking about a decision he had to take. Either Famoc Depanel continued in the traditional office furniture market generating new lower-cost products, and continued facing the informal competition or the company risked accepting a new business that the National Tax and Customs Direction of Colombia (DIAN, the acronym according to its name in Spanish) had proposed and give its business a complete turnaround. Either way, he would keep his commitment to innovation and environmental care. Complexity academic level: This case is appropriate for use in sustainability and entrepreneurship courses with contents about business models based on PSS. This case can be used at undergraduate and graduate levels. It is recommended that students have prior knowledge about business models and the Canvas Business Model methodology. Supplementary materials: Teaching Notes are available for educators only. Subject code: CSS 11: Strategy.
AB - Learning outcomes: Identify how value is created through a product-service system (PSS). Recognize the different types of PSS and their characteristics at an economic and environmental level. Design a business model for a PSS that allows to generate economic and environmental value in a sustainable way. Case overview/synopsis: On October 15th of 2014, Javier Ramirez, Chief Executive Officer of Famoc Depanel, was in his office in Bogotá, Colombia, thinking about a decision he had to take. Either Famoc Depanel continued in the traditional office furniture market generating new lower-cost products, and continued facing the informal competition or the company risked accepting a new business that the National Tax and Customs Direction of Colombia (DIAN, the acronym according to its name in Spanish) had proposed and give its business a complete turnaround. Either way, he would keep his commitment to innovation and environmental care. Complexity academic level: This case is appropriate for use in sustainability and entrepreneurship courses with contents about business models based on PSS. This case can be used at undergraduate and graduate levels. It is recommended that students have prior knowledge about business models and the Canvas Business Model methodology. Supplementary materials: Teaching Notes are available for educators only. Subject code: CSS 11: Strategy.
KW - Competitive strategy
KW - Corporate values/philosophy
KW - Product development/innovation
KW - Service innovation
KW - Sustainability
KW - Value creation
UR - http://www.scopus.com/inward/record.url?scp=85097060710&partnerID=8YFLogxK
U2 - 10.1108/EEMCS-04-2020-0098
DO - 10.1108/EEMCS-04-2020-0098
M3 - Article
AN - SCOPUS:85097060710
SN - 2045-0621
VL - 10
SP - 1
EP - 24
JO - Emerald Emerging Markets Case Studies
JF - Emerald Emerging Markets Case Studies
IS - 4
ER -