Technological Innovation, Entrepreneurship and Internationalization for Colombian Culture

Most of the world has very little knowledge about the Colombian culture, its diversity, dances, theater, music and cinema. But, it is widely known by many popular groups sponsored by large multinationals. Many entrepreneurs and small cultural companies, which in most cases are empirical people who have learned an art through passion, reaching a level of expertise that is worth disclosing. These cultural experiences can be found not only in local cultural markets, but can also be commercialized at a global competitive level through technologies such as blockchain. The main objective of this article is to show a business model designed by cultural management students, developed in a research center, to support the offer of these ventures through an internationalization strategy. From the reflection of these students, we have seen that more and more, research is understood as a practical, productive and innovative activity that leads to obtaining knowledge for the benefit of the community. The critical path method used allowed to create an algorithm to program a set of some of the project activities such as conducting a preliminary market study, applying the main requirements to be considered in various cultural markets, festivals, art fairs, and also digitize some requirements to obtain insurance and visas. Through this research on innovation, we could see how each day is more important for artists, as well as for galleries and independent art projects, to have a presence in international markets, to manage media that legitimize them and have greater visibility for your creations. In this way, Colombian artists, galleries and cultural projects will have greater opportunities to reach international markets.