Religious brand credibility: the impact of catholic branding on the choice of business schools in Colombia

Social Sciences

• Higher Education 100%
• Business School 100%
• Colombia 100%
• Academic Quality 50%
• Religious Institution 50%
• Student Retention 50%
• Education 50%
• Denominational Schools 50%
• Religious Affiliation 50%
• Shape Perception 50%
• Partial Least Squares Structural Equation Modeling 50%

INIS

• colombia 100%
• business 100%
• schools 100%
• education 100%
• modeling 33%
• data 33%
• equations 33%
• shape 33%
• least square fit 33%
• market 33%
• positioning 33%
• retention 33%

Keyphrases

• Global Higher Education 33%