Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism

Ricardo Castano; Diana Escandon-Barbosa

doi:10.18845/te.v16i2.6187

Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism

Título traducido de la contribución: Medición de la credibilidad de los medios generados por el consumidor (CGM): una escala para probar la credibilidad en el ámbito del turismo

Ricardo Castano, Diana Escandon-Barbosa

Producción: Contribución a una revista › Artículo › revisión exhaustiva

2 Citas (Scopus)

Resumen

Esta investigación propone una escala para medir la credibilidad de los medios generados por el consumidor (CGM). Se realizaron dos estudios: el primero fue un estudio cualitativo basado en once entrevistas en profundidad a expertos en decisiones turísticas y el segundo fue un estudio cuantitativo utilizando una muestra de 300 encuestas a usuarios frecuentes de plataformas CGM de turismo. En consecuencia, se propone una escala compuesta por 4 dimensiones y 12 ítems para medir la credibilidad de la información publicada en las plataformas CGM de turismo como fuente para la toma de decisiones de viaje. La escala se probó en cuanto a su dimensionalidad, confiabilidad y validez. Finalmente, se presenta futuras líneas de investigación.

Título traducido de la contribución	Medición de la credibilidad de los medios generados por el consumidor (CGM): una escala para probar la credibilidad en el ámbito del turismo
Idioma original	Inglés
Páginas (desde-hasta)	79-93
Número de páginas	15
Publicación	Tec Empresarial
Volumen	16
N.º	2
DOI	https://doi.org/10.18845/te.v16i2.6187 https://doi.org/10.18845/te.v16i2.6187
Estado	Publicada - 27 abr. 2022

Palabras clave

Turismo
Medios generados por el consumidor (CGM)
calidad de la información
cantidad de información
experiencia
Colombia

Acceder al documento

Otros archivos y enlaces

https://doi.org/10.18845/te.v16i2.6187

Citar esto

@article{ca44f2b039b7443483f8c833ea532f35,

title = "Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism",

abstract = "This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented.",

keywords = "Colombia, Consumer-Generated Media (CGM), Information Amount, Information Quality, Tourism, experience, Turismo, Medios generados por el consumidor (CGM), calidad de la informaci{\'o}n, cantidad de informaci{\'o}n, experiencia, Colombia",

author = "Ricardo Castano and Diana Escandon-Barbosa",

note = "Publisher Copyright: {\textcopyright} Authors 2022.",

year = "2022",

month = apr,

day = "27",

doi = "10.18845/te.v16i2.6187",

language = "English",

volume = "16",

pages = "79--93",

journal = "Tec Empresarial",

issn = "1659-2395",

publisher = "Business School, Instituto Tecnologico de Costa Rica",

number = "2",

}

TY - JOUR

T1 - Measuring the credibility of consumer-generated media (CGM)

T2 - a scale to test credibility in the field of tourism

AU - Castano, Ricardo

AU - Escandon-Barbosa, Diana

N1 - Publisher Copyright: © Authors 2022.

PY - 2022/4/27

Y1 - 2022/4/27

N2 - This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented.

AB - This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented.

KW - Colombia

KW - Consumer-Generated Media (CGM)

KW - Information Amount

KW - Information Quality

KW - Tourism

KW - experience

KW - Turismo

KW - Medios generados por el consumidor (CGM)

KW - calidad de la información

KW - cantidad de información

KW - experiencia

KW - Colombia

UR - https://doi.org/10.18845/te.v16i2.6187

U2 - 10.18845/te.v16i2.6187

DO - 10.18845/te.v16i2.6187

M3 - Article

AN - SCOPUS:85140987960

SN - 1659-2395

VL - 16

SP - 79

EP - 93

JO - Tec Empresarial

JF - Tec Empresarial

IS - 2

ER -

Measuring the credibility of consumer-generated media (CGM): a scale to test credibility in the field of tourism

Resumen

Palabras clave

Acceder al documento

Otros archivos y enlaces

Huella

Citar esto