La ciudad escondida. Toledo, laboratorio de comunicación transmedia

Isidro Moreno Sánchez; Andrés Adolfo Navarro Newball

La ciudad escondida. Toledo, laboratorio de comunicación transmedia

Isidro Moreno Sánchez, Andrés Adolfo Navarro Newball

Complutense University

Producción: Contribución a una revista › Artículo › revisión exhaustiva

4 Citas (Scopus)

Resumen

Cities’ communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.

Título traducido de la contribución	The hidden city. Toledo, a transmedia communication laboratory
Idioma original	Español
Páginas (desde-hasta)	806-827
Número de páginas	22
Publicación	Opcion
Volumen	31
Estado	Publicada - 2015

Palabras clave

Communication
Cultural organisations
Gamification
Hypermedia narrative
ICT
Intangible cultural heritage
Locative media
Transmedia

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

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abstract = "Cities{\textquoteright} communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.",

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AB - Cities’ communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.

KW - Communication

KW - Cultural organisations

KW - Gamification

KW - Hypermedia narrative

KW - ICT

KW - Intangible cultural heritage

KW - Locative media

KW - Transmedia

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JF - Opcion

ER -

La ciudad escondida. Toledo, laboratorio de comunicación transmedia

Resumen

Palabras clave

ODS de las Naciones Unidas

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