Resumen
This paper analyzes a Bertrand competition model with differentiated goods, in order to determine optimal decisions when the owners can use vertical integration and managerial contracts as strategic tools. The equilibrium results are: i) the owners always delegate control to a manager who is encouraged to be less aggressive in sales; ii) there is no vertical integration when goods are highly homogeneous. iii) social welfare is never the highest that can be achieved.
| Título traducido de la contribución | Vertical integration management contracts: Strategic tools in imperfect markets |
|---|---|
| Idioma original | Español |
| Páginas (desde-hasta) | 127-156 |
| Número de páginas | 30 |
| Publicación | Revista de Economia Institucional |
| Volumen | 16 |
| N.º | 31 |
| Estado | Publicada - 2014 |
| Publicado de forma externa | Sí |
Palabras clave
- Bertrand competition
- Differentiated goods
- Managerial contracts
- Nash equilibrium
- Vertical integration