Innovation strategy, quality and performance in the service sector.

The present research aims to identify how the innovative strategy affects the organizational performance and quality in processes of service sector organizations in Colombia, taking into account their production process improvements, and organizational methods. It was used the Survey of Development and Technological Innovation (EDIT) created by the Administrative National Department of Statistics DANE, collecting 19 subsectors and a total of 5.848 companies. Finding that the innovation strategy benefits the improvement in the quality of processes and this in turn, becomes the engine of organizational performance. The Colombian services sector represents an important sector for economic growth, the innovative strategy becomes the determining factor to create value in the processes and offer quality services that promote sector organizations as the best in each area. However, for the smaller organizations in each service sector, higher levels of investment are required that allow them to make improvements in production methods and continuous organizational methods; investment in scientific, technological and innovation activities must have all sources of financing that translate into substantial changes in services.