Evaluation of the determinant factors of innovation in colombia's tourist product

Alexander Zuñiga-Collazos; Rich Harrill; Nelcy R. Escobar-Moreno; Marysol Castillo-Palacio

doi:10.3727/108354215X14205687167789

Evaluation of the determinant factors of innovation in colombia's tourist product

Alexander Zuñiga-Collazos, Rich Harrill, Nelcy R. Escobar-Moreno, Marysol Castillo-Palacio

Producción: Contribución a una revista › Artículo › revisión exhaustiva

13 Citas (Scopus)

Resumen

Colombia is a country that has achieved significant tourism growth in recent years, yet there is limited empirical evidence about its tourism development. Innovation in tourism products is one of the keys to Colombia maintaining positive tourism development. This empirical study analyzed innovation in tourism products in 364 Colombia companies. The findings show that "changes or improvements to existing products or services" and "research and development to create new products" have a significant relationship with tourism product innovation in Colombia.

Idioma original	Inglés
Páginas (desde-hasta)	117-122
Número de páginas	6
Publicación	Tourism Analysis
Volumen	20
N.º	1
DOI	https://doi.org/10.3727/108354215X14205687167789
Estado	Publicada - 2015
Publicado de forma externa	Sí

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KW - Colombia tourism

KW - Enterprise innovation

KW - Latin American tourism

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Evaluation of the determinant factors of innovation in colombia's tourist product

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