Evaluating Motivation for Initiating a Digital Transformation Process in MSMEs

Andrea Pérez Castro, Luisa Rincón

Producción: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

Digital transformation is crucial for Micro, Small, and Medium-sized Enterprises (MSMEs) as it enhances operational efficiency and market competitiveness. However, evaluating the motivation to initiate this process remains a significant challenge. This study presents the Motivation Diagnosis component of MotivAcción Digital, an instrument designed to help MSMEs evaluate their motivation for initiating a digital transformation process. The Motivation Diagnosis component evaluates six dimensions: data analytics, technology adoption, process automation, corporate vision, omnichannel presence, and digitalization, using a five-point Likert scale to measure perceived urgency and importance. By focusing on these perceptions, the instrument ensures consideration of both long-term strategic goals and immediate business pressures. The instrument was initially evaluated with four MSMEs in Colombia, analyzing its perceived usefulness, clarity, and completeness. Results indicate that the Motivation Diagnosis component is useful, clear, and comprehensive, but future evaluations are necessary to further validate and refine it.

Idioma originalInglés
Título de la publicación alojadaAdvances in Computing - 18th Colombian Conference on Computing, CCC 2024, Revised Selected Papers
EditoresNéstor Darío Duque-Méndez, Luz Ángela Aristizábal-Quintero, Mauricio Orozco-Alzate, Jose Aguilar
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas261-276
Número de páginas16
ISBN (versión impresa)9783031752353
DOI
EstadoPublicada - 2024
Evento18th Colombian Conference on Computing, CCC 2024 - Manizales, Colombia
Duración: 04 sep. 202406 sep. 2024

Serie de la publicación

NombreCommunications in Computer and Information Science
Volumen2209 CCIS
ISSN (versión impresa)1865-0929
ISSN (versión digital)1865-0937

Conferencia

Conferencia18th Colombian Conference on Computing, CCC 2024
País/TerritorioColombia
CiudadManizales
Período04/09/2406/09/24

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