Resumen
This paper aims to determine how digital transformation of operation and trading processes influence the digital transformation of business models in printed media industries. A regression model was applied to address the phenomenon and test the hypothesis. Measurements were performed through a self-administered tool, aimed to executives in a sample including 40 companies in the sector. The results allowed to confirm that the application of digital transformation to trading and operation processes directly leads to a digital transformation of the business model, enhancing the identification of a particular effort and investment approach for the digital turn of businesses.
| Idioma original | Inglés |
|---|---|
| Páginas (desde-hasta) | 565-569 |
| Número de páginas | 5 |
| Publicación | Procedia Computer Science |
| Volumen | 203 |
| DOI | |
| Estado | Publicada - 2022 |
| Publicado de forma externa | Sí |
| Evento | 17th International Conference on Future Networks and Communications / 19th International Conference on Mobile Systems and Pervasive Computing / 12th International Conference on Sustainable Energy Information Technology, FNC/MobiSPC/SEIT 2022 - Niagara Falls, Canadá Duración: 09 ago. 2022 → 11 ago. 2022 |
Huella
Profundice en los temas de investigación de 'Digital transformation of business models: influence of operation and trade variables'. En conjunto forman una huella única.Citar esto
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