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Digital transformation of business models: influence of operation and trade variables

  • Martha Garcia Samper
  • , Harold Bernardo Sukier
  • , Diego Baez Palencia
  • , Reynier Israel Ramirez Molina
  • , Katherin Barranco Alfaro
  • , Yurleidis Salamanca Sánchez
  • , Andrea Carolina Franco Sarmiento
  • Universidad de la Costa

Producción: Contribución a una revista › Artículo de la conferencia › revisión exhaustiva

14 Citas (Scopus)

Resumen

This paper aims to determine how digital transformation of operation and trading processes influence the digital transformation of business models in printed media industries. A regression model was applied to address the phenomenon and test the hypothesis. Measurements were performed through a self-administered tool, aimed to executives in a sample including 40 companies in the sector. The results allowed to confirm that the application of digital transformation to trading and operation processes directly leads to a digital transformation of the business model, enhancing the identification of a particular effort and investment approach for the digital turn of businesses.

Idioma originalInglés
Páginas (desde-hasta)565-569
Número de páginas5
PublicaciónProcedia Computer Science
Volumen203
DOI
EstadoPublicada - 2022
Publicado de forma externaSí
Evento17th International Conference on Future Networks and Communications / 19th International Conference on Mobile Systems and Pervasive Computing / 12th International Conference on Sustainable Energy Information Technology, FNC/MobiSPC/SEIT 2022 - Niagara Falls, Canadá
Duración: 09 ago 2022 → 11 ago 2022

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