Digital transformation of business models: influence of operation and trade variables

  • Martha Garcia Samper
  • , Harold Bernardo Sukier
  • , Diego Baez Palencia
  • , Reynier Israel Ramirez Molina
  • , Katherin Barranco Alfaro
  • , Yurleidis Salamanca Sánchez
  • , Andrea Carolina Franco Sarmiento

Producción: Contribución a una revistaArtículo de la conferenciarevisión exhaustiva

14 Citas (Scopus)

Resumen

This paper aims to determine how digital transformation of operation and trading processes influence the digital transformation of business models in printed media industries. A regression model was applied to address the phenomenon and test the hypothesis. Measurements were performed through a self-administered tool, aimed to executives in a sample including 40 companies in the sector. The results allowed to confirm that the application of digital transformation to trading and operation processes directly leads to a digital transformation of the business model, enhancing the identification of a particular effort and investment approach for the digital turn of businesses.

Idioma originalInglés
Páginas (desde-hasta)565-569
Número de páginas5
PublicaciónProcedia Computer Science
Volumen203
DOI
EstadoPublicada - 2022
Publicado de forma externa
Evento17th International Conference on Future Networks and Communications / 19th International Conference on Mobile Systems and Pervasive Computing / 12th International Conference on Sustainable Energy Information Technology, FNC/MobiSPC/SEIT 2022 - Niagara Falls, Canadá
Duración: 09 ago. 202211 ago. 2022

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