A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity”: A review and response

Juan Carlos Londoño, Jonathan Elms, Keri Davies

Producción: Contribución a una revista › Artículo › revisión exhaustiva

10 Citas (Scopus)

Idioma original	Inglés
Páginas (desde-hasta)	31-32
Número de páginas	2
Publicación	Journal of Retailing and Consumer Services
Volumen	37
DOI	https://doi.org/10.1016/j.jretconser.2017.02.013
Estado	Publicada - 01 jul. 2017

Acceder al documento

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