Construccion social del emprendedor y el empresario: aproximacion socio cultural.

The researchers are studying the conception of businessman and entrepreneur who have some college students. First, they are going to build with the help of some questions an image of entrepreneur and imagen of businessman. Then, they will find what are the differences and what are the similarities between these concepts. Next, they are going to analyze the own position in the scale. after that, the narratives are analyzed using dialogical self theory and other perspectives linked whith narrative and semiotic perspectives. Finally, the researchers will find out some elements for the teaching and promotion of entrepreneurship.