El principio de comunión en las redes sociales
: Hacia una consolidación estratégica de la comunidad cristiana digital

Wilmar Esteve Roldán Solano (Supervisor)
Miguel Ángel Leguizamon Veláquez

School of Theology

Student thesis: Master's Thesis

Date of Award	2025
Original language	Spanish
Awarding Institution	Pontificia Universidad Javeriana
Supervisor	Mario Alberto Rivera Alvarez S.J. (Director)

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Monograph text titled: “The Principle of Communion on Social Networks: Toward a Strategic Consolidation of the Digital Christian Community.” The research addresses the challenge of evangelizing in the digital culture by analyzing nine parishes of the Archdiocese of Bogotá to propose a digital communication strategy that strengthens the communion within virtual Catholic communities. Starting from the evangelizing actions of pastors, communications teams, and users that emerged during the Covid-19 pandemic, the aim was to improve digital content to accompany faith and build digital ecosystems. Using a theological method of critical evaluation, an interdisciplinary dialogue between theology and digital marketing was developed in three phases: (1) identification of the principle of communion in evangelizing practices; (2) analysis of statistical data and its integration with theological reflection and concepts of mediology and critical thinking for the construction of virtual communities; and (3) planning a new configuration of actions to implement a transformative strategy for evangelization and digital culture. The central result is an strategic model applicable to any parish that links theological categories with digital marketing tools, highlighting storytelling as a key element.

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