Abstract
A field study to identify the role of environmental certification and design factors that influence sustainable purchasing of Chilean consumers decisions, was made. A mixed quantitative and qualitative environmental communication strategy was designed and applied in to a product packaging prototype, testing it on a comparative survey. Result defined that, the use of environmental believable quantitative information mixed with a qualitative governmental certification, combined with the use of an ecological packaging were effective, increasing the sustainable purchasing on Chilean consumers.
| Original language | English |
|---|---|
| Pages | 1483-1490 |
| Number of pages | 8 |
| State | Published - 2014 |
| Externally published | Yes |
| Event | Proceedings of the DESIGN 2014 13th International Design Conference: 13th International Design Conference - Croacia, Dubrovnik, Croatia Duration: 19 May 2014 → 22 May 2014 Conference number: 13 https://www.designconference.org/past-events |
Conference
| Conference | Proceedings of the DESIGN 2014 13th International Design Conference |
|---|---|
| Country/Territory | Croatia |
| City | Dubrovnik |
| Period | 19/05/14 → 22/05/14 |
| Internet address |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics of 'The role of reliable information and packaging on sustainable consumption in Chile, a developing country'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver