The cluster diagram: A topological analysis of locative networking

Carlos Barreneche

doi:10.4324/9781315887036-16

The cluster diagram: A topological analysis of locative networking

Carlos Barreneche

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

2 Scopus citations

Abstract

Geodemographic information systems (GDIS) are built on the sociological assumption that location, particularly where we live, signals the social and cultural characteristics of a given population. Contemporary commercial locative media platforms introduce a different geodemographic framework. Whereas traditional geodemographics are built on the category of residency (postal codes), in these platforms households are not the basic unit of calculation but places or the so-called venues categorized at the ontological level of the database as points of interest (POI).

Original language	English
Title of host publication	Locative Media
Publisher	Taylor and Francis
Pages	107-117
Number of pages	11
ISBN (Electronic)	9781134588657
ISBN (Print)	9780415707084
DOIs	https://doi.org/10.4324/9781315887036-16
State	Published - 01 Jan 2014

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The cluster diagram: A topological analysis of locative networking

Abstract

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