The board director’s role in the relationship between organizational innovation and organizational learning in the sustainability innovation performance: an approximation from culture context

This research analyzes the moderating effects of the board of directors and cultural distance in the relationship between organizational exploration and exploitation and its effect on the selection of entry modes to a country. A structural equation model is carried out with a sample of 1535 exporting companies in Colombia, Perú, Ecuador, and Bolivia. Our findings emphasize the vital role of the board of directors in shaping a company’s international market entry strategies, even in Bolivia’s distinct environment. When board directors possess the necessary competencies to navigate cultural disparities, they facilitate the complexities of entering foreign markets. Additionally, maintaining a balance between exploration and exploitation plays a pivotal role in shaping a company’s approach to market entry. This insight is valuable across diverse economic settings and contributes to academic research and practical international business decision-making.