@inproceedings{7f831db703754543a84d1b2946489074,
title = "SIMALL: Emotional BDI Model for Customer Simulation in a Mall",
abstract = "Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall.",
keywords = "Agent-based simulator, Customer simulation, Emotional BDI, Mall simulation, Purchasing intention, Shopping centers",
author = "Valencia, {Daniel S.} and Serrano, {Jairo E.} and Enrique Gonzalez",
note = "Publisher Copyright: {\textcopyright} 2022, Springer Nature Switzerland AG.; 15th Colombian Congress on Advances in Computing, CCC 2021 ; Conference date: 22-11-2021 Through 26-11-2021",
year = "2022",
doi = "10.1007/978-3-031-19951-6_1",
language = "English",
isbn = "9783031199509",
series = "Communications in Computer and Information Science",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "3--18",
editor = "Enrique Gonzalez and Mariela Curiel and Andr{\'e}s Moreno and Angela Carrillo-Ramos and Rafael P{\'a}ez and Leonardo Fl{\'o}rez-Valencia",
booktitle = "Advances in Computing - 15th Colombian Congress, CCC 2021, Revised Selected Papers",
address = "Germany",
}