TY - GEN
T1 - RoadMapping
T2 - International Conference in Information Technology and Education, ICITED 2025
AU - Ortiz-Pabón, Efraín
AU - Fernández-Mora, Lady
AU - Nova-Arévalo, Nestor
AU - Sierra-González, Jaime Humberto
AU - Hernández-Muñoz, Santiago Andrés
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
PY - 2026/1/1
Y1 - 2026/1/1
N2 - Digital transformation presents significant challenges for organizations related to identifying opportunities and developing new business models. This article presents the results of a collaborative exercise involving tourism industry entrepreneurs, academic researchers, and students to identify business opportunities leveraging the potential of Tourism 4.0 or smart tourism. Using the RoadMapping methodology and the Hack4CBL framework, participants co-created four strategic roadmaps aligned with emerging technologies such as augmented reality, generative AI, and data analytics, addressing the specific needs of both domestic and international tourism markets. This article contributes by integrating business opportunity identification, digital innovation, and smart tourism literature through a challenge-based learning approach. It also offers a replicable methodology that fosters university-industry collaboration and supports policy and business model development in the tourism sector. Finally, we briefly discuss our outcomes, pinpoint the limitations of our exercise and propose some issues for future study.
AB - Digital transformation presents significant challenges for organizations related to identifying opportunities and developing new business models. This article presents the results of a collaborative exercise involving tourism industry entrepreneurs, academic researchers, and students to identify business opportunities leveraging the potential of Tourism 4.0 or smart tourism. Using the RoadMapping methodology and the Hack4CBL framework, participants co-created four strategic roadmaps aligned with emerging technologies such as augmented reality, generative AI, and data analytics, addressing the specific needs of both domestic and international tourism markets. This article contributes by integrating business opportunity identification, digital innovation, and smart tourism literature through a challenge-based learning approach. It also offers a replicable methodology that fosters university-industry collaboration and supports policy and business model development in the tourism sector. Finally, we briefly discuss our outcomes, pinpoint the limitations of our exercise and propose some issues for future study.
KW - Challenge-Based Learning
KW - RoadMapping
KW - Smart Tourism
UR - https://www.scopus.com/pages/publications/105027205974
UR - https://www.mendeley.com/catalogue/a5e04fcb-a6f6-3375-a8f5-485a44f8be51/
U2 - 10.1007/978-3-032-09074-4_7
DO - 10.1007/978-3-032-09074-4_7
M3 - Conference contribution
AN - SCOPUS:105027205974
SN - 9783032090737
T3 - Lecture Notes in Networks and Systems
SP - 65
EP - 74
BT - Perspectives and Trends in Education and Technology, Volume 3 - Selected Papers from ICITED25
A2 - Abreu, António
A2 - Carvalho, João Vidal
A2 - Castanho, Rui Alexandre
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 10 July 2025 through 12 July 2025
ER -