Abstract
This research proposes a scale to measure the credibility of consumer-generated media (CGM). Two studies were carried out: first, a qualitative study based on eleven in-depth interviews with experts in tourism decisions; and second, we ran a quantitative analysis on a sample of 300 frequent users of tourism CGM platforms. The resulting scale, which consists of 4 dimensions and 12 items, is used to measure the credibility of information published in the tourism CGM platforms. The scale was tested for its dimensionality, reliability, and validity; and the results corroborate its accuracy and value as a source of information for travel decision-making. Finally, future lines of research are presented.
| Translated title of the contribution | Medición de la credibilidad de los medios generados por el consumidor (CGM): una escala para probar la credibilidad en el ámbito del turismo |
|---|---|
| Original language | English |
| Pages (from-to) | 79-93 |
| Number of pages | 15 |
| Journal | Tec Empresarial |
| Volume | 16 |
| Issue number | 2 |
| DOIs | |
| State | Published - 27 Apr 2022 |
Keywords
- Colombia
- Consumer-Generated Media (CGM)
- Information Amount
- Information Quality
- Tourism
- experience
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