Músicas populares en Cali en los años setenta: dinámicas del campo de producción cultural

The article presents the results of a research project on the different types of popular music that appeared in Cali during the 1970s and the dynamics of the field of cultural production. This approach makes it possible to describe the processes of production and
circulation of musical genres that were disseminated by the media, in a historical period in which the city underwent intense transformations. The study focuses on the actors, social
dynamics, and cultural products of the romantic ballad, rock, and dance music genres, which structured a cultural field with its own characteristics. A qualitative methodology with a documentary design was used, thus making it possible to analyze and interpret
the manner in which the actions, meanings, and interests that made up the phenomenon were interwoven (Bonilla-Castro y Rodríguez, 1997). The research involved an extensive review of press articles that appeared in a local newspaper in the 1970s, as well as the
study of other documents such as photographs and bibliographic materials. This work was complemented with twelve semi-structured interviews designed according to the project objectives. The analysis of the information made evident the differences in the
economic capitals accumulated in the three genres under study. The conclusion was that the dynamics of cultural production in the 1970s illustrate how different types of music are related to different cultures and social classes (Frith,1987) and point to certain connections among ethnicity, class, and sound, thus offering a new way to read that historical period. Likewise, they indicate a relation between the dynamics of cultural production and the scarce possibilities that the city offered in terms of access to technological resources for recording and dissemination of popular music genres.