La incursión del Congreso Nacional de Cirugía de Colombia en la red social Twitter™

Introduction: We have entered a new era in the form of communication and the dissemination of the contents generated in the different meetings and scientific conferences of medicine and surgery Objective: Analyze the results of the Twitter^® broadcast of the 44th National Congress “Advances in Surgery” held in Cartagena - Colombia from August 14 to 17, 2018. Methods: The data obtained by Symplur.com page was compiled in the 44th National Congress “Advances in Surgery” held in Cartagena - Colombia from August 14 to 17, 2018, labeled with the Hashtag #Colombian Surgery. Results: 761 Tweets were generated during the whole time the conference lasted, with 178 active participants on Twitter which represent 10.8% of the total of attendees to the congress, with a ratio of 9 attendees for each participant on Twitter. As for the average of Tweets per user was 4 and the number of impressions was 1’250,000. As the conference progressed there was more activity in the number of Tweets being the highest point on August 16 with a total of 230 Tweets. Discussion: The use of Twitter as a dissemination tool by Colombian surgeons was similar to that published in other series, however, they are measurements since 2013, in which we have seen how participation and activity increases progressively. The channeling of the contents through a common Hashtag allows the asynchronous interaction of all the participants breaking communication barriers between them.