La ciudad escondida. Toledo, laboratorio de comunicación transmedia

Isidro Moreno Sánchez; Andrés Adolfo Navarro Newball

La ciudad escondida. Toledo, laboratorio de comunicación transmedia

Translated title of the contribution: The hidden city. Toledo, a transmedia communication laboratory

Isidro Moreno Sánchez
, Andrés Adolfo Navarro Newball

Complutense University

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

Cities’ communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.

Translated title of the contribution	The hidden city. Toledo, a transmedia communication laboratory
Original language	Spanish
Pages (from-to)	806-827
Number of pages	22
Journal	Opcion
Volume	31
State	Published - 2015

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 11 Sustainable Cities and Communities

Cite this

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title = "La ciudad escondida. Toledo, laboratorio de comunicaci{\'o}n transmedia",

abstract = "Cities{\textquoteright} communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.",

keywords = "Communication, Cultural organisations, Gamification, Hypermedia narrative, ICT, Intangible cultural heritage, Locative media, Transmedia",

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T1 - La ciudad escondida. Toledo, laboratorio de comunicación transmedia

AU - Moreno Sánchez, Isidro

AU - Navarro Newball, Andrés Adolfo

PY - 2015

Y1 - 2015

N2 - Cities’ communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.

AB - Cities’ communication strategies are mainly based on transmitting their material cultural heritage and mostly ignore their intangible, hidden and lost heritage. However, the latter sorts of heritage are even more important than the material one, because they show the social imaginaries that have given sense to the society that configures them. In this project, content analysis is used to create a model of the different kinds of immaterial, hidden and lost heritage and of their transmedia possibilities.Toledo, Spain, a UNESCO world heritage city is taken as an experimentation laboratory.

KW - Communication

KW - Cultural organisations

KW - Gamification

KW - Hypermedia narrative

KW - ICT

KW - Intangible cultural heritage

KW - Locative media

KW - Transmedia

UR - https://www.scopus.com/pages/publications/84961786704

M3 - Artículo

AN - SCOPUS:84961786704

SN - 1012-1587

VL - 31

SP - 806

EP - 827

JO - Opcion

JF - Opcion

ER -

La ciudad escondida. Toledo, laboratorio de comunicación transmedia

Abstract

UN SDGs

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