Integrating Generative AI in Marketing Higher Education: An Educational Intervention

Keyphrases

• Generative AI 100%
• Higher Education Marketing 100%
• AI in Marketing 100%
• Moral Development Theory 33%
• Academic Dishonesty 33%
• Marketing Professionals 33%
• Writing Quality 33%
• AI Support 33%
• Responsible Marketing 33%
• Marketing Education 33%
• Balanced Approach 33%
• Kohlberg 33%
• Real-world Simulations 33%

INIS

• interventions 100%
• education 100%
• marketing 100%
• design 33%
• learning 33%
• risks 33%
• business 33%
• simulation 33%
• decision making 33%
• control 33%

Social Sciences

• Academic Dishonesty 25%
• Development Theory 25%