Integrating Generative AI in Marketing Higher Education: An Educational Intervention

Keyphrases

• Educational Intervention 100%
• Generative AI 100%
• Higher Education Marketing 100%
• AI in Marketing 100%
• Learning Experience 33%
• No Significant Difference 33%
• Between-group 33%
• Treatment Group 33%
• Business Students 33%
• Technical Training 33%
• Ethical Issues 33%
• Ethical Education 33%
• Moral Development 33%
• Ethical Decision Making 33%
• Enhanced Learning 33%
• Strategic Thinking 33%
• Moral Development Theory 33%
• Academic Dishonesty 33%
• Marketing Professionals 33%
• Writing Quality 33%
• AI Support 33%
• Responsible Marketing 33%
• Marketing Education 33%
• Balanced Approach 33%
• Kohlberg 33%
• Real-world Simulations 33%

INIS

• interventions 100%
• education 100%
• marketing 100%
• design 33%
• learning 33%
• risks 33%
• business 33%
• simulation 33%
• decision making 33%
• control 33%

Social Sciences

• Generative Artificial Intelligence 100%
• Strategic Thinking 33%