Abstract
This paper analyzes a Bertrand competition model with differentiated goods, in order to determine optimal decisions when the owners can use vertical integration and managerial contracts as strategic tools. The equilibrium results are: i) the owners always delegate control to a manager who is encouraged to be less aggressive in sales; ii) there is no vertical integration when goods are highly homogeneous. iii) social welfare is never the highest that can be achieved.
| Translated title of the contribution | Vertical integration management contracts: Strategic tools in imperfect markets |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 127-156 |
| Number of pages | 30 |
| Journal | Revista de Economia Institucional |
| Volume | 16 |
| Issue number | 31 |
| State | Published - 2014 |
| Externally published | Yes |
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