TY - JOUR
T1 - Impact of nutrient warning labels on Colombian consumers’ selection and identification of food and drinks high in sugar, sodium, and saturated fat
T2 - A randomized controlled trial
AU - Mora-Plazas, Mercedes
AU - Higgins, Isabella Carolyn Aida
AU - Gomez, Luis Fernando
AU - Hall, Marissa G.
AU - Parra, Maria Fernanda
AU - Bercholz, Maxime
AU - Murukutla, Nandita
AU - Taillie, Lindsey Smith
N1 - Publisher Copyright:
© 2024 Mora-Plazas et al. This is an open access article distributed under the terms of the Creative Commons Attribution License,
PY - 2024/6
Y1 - 2024/6
N2 - Objective This study assessed the impact of nutrient warnings on product selection and ability to identify food products high in nutrients of concern in Colombia. Methods In an online experiment (May-June 2023), Colombian adults were randomized to a nutrient warning, guideline daily amounts (GDA), Nutri-Score, or no-label condition (n = 8,004). Participants completed selection tasks between two fruit drinks labeled according to their condition, one high in sugar and one not. Next, participants answered questions about products high in sugar, sodium, and/or saturated fat (“high-in” product). Finally, they selected which label would most discourage them from consuming a high-in product. Results Fewer participants (17%) exposed to the nutrient warning indicated they would purchase the high-sugar fruit drink compared to Nutri-Score (27%, Holm-adjusted (adj) p<0.001) and no label conditions (31%, adj p<0.001); there were no differences between the nutrient warning and GDA label (14%, adj p = 0.087). Compared to the nutrient warning, the GDA label was slightly more effective at helping consumers identify which drink was high in sugar (89% versus 92%, adj p<0.001), while the Nutri-Score and no-label conditions were less effective. Compared to all other conditions, nutrient warnings were more effective at helping participants identify that products were high in nutrients of concern, were more effective at decreasing intentions to purchase these high-in products and were perceived as more effective. Nutrient warnings were most often selected as the label that most discouraged consumption. Conclusions Nutrient warnings are a promising policy to help consumers identify and discourage consumption of products high in nutrients of concern.
AB - Objective This study assessed the impact of nutrient warnings on product selection and ability to identify food products high in nutrients of concern in Colombia. Methods In an online experiment (May-June 2023), Colombian adults were randomized to a nutrient warning, guideline daily amounts (GDA), Nutri-Score, or no-label condition (n = 8,004). Participants completed selection tasks between two fruit drinks labeled according to their condition, one high in sugar and one not. Next, participants answered questions about products high in sugar, sodium, and/or saturated fat (“high-in” product). Finally, they selected which label would most discourage them from consuming a high-in product. Results Fewer participants (17%) exposed to the nutrient warning indicated they would purchase the high-sugar fruit drink compared to Nutri-Score (27%, Holm-adjusted (adj) p<0.001) and no label conditions (31%, adj p<0.001); there were no differences between the nutrient warning and GDA label (14%, adj p = 0.087). Compared to the nutrient warning, the GDA label was slightly more effective at helping consumers identify which drink was high in sugar (89% versus 92%, adj p<0.001), while the Nutri-Score and no-label conditions were less effective. Compared to all other conditions, nutrient warnings were more effective at helping participants identify that products were high in nutrients of concern, were more effective at decreasing intentions to purchase these high-in products and were perceived as more effective. Nutrient warnings were most often selected as the label that most discouraged consumption. Conclusions Nutrient warnings are a promising policy to help consumers identify and discourage consumption of products high in nutrients of concern.
UR - http://www.scopus.com/inward/record.url?scp=85195624696&partnerID=8YFLogxK
U2 - 10.1371/journal.pone.0303514
DO - 10.1371/journal.pone.0303514
M3 - Article
C2 - 38857209
AN - SCOPUS:85195624696
SN - 1932-6203
VL - 19
JO - PLoS ONE
JF - PLoS ONE
IS - 6 June
M1 - e0303514
ER -