| Original language | Undefined/Unknown |
|---|---|
| Title of host publication | CONGRESO IBEROAMERICANO DE MARKETING |
| State | Published - 12 Apr 2021 |
FACTORES QUE INFLUYEN EN LA VIABILIDAD Y EL ÉXITO DE LA INNOVACIÓN FRUGAL
- Marcela Sacanamboy Trujillo
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution