Original language | Undefined/Unknown |
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Title of host publication | CONGRESO IBEROAMERICANO DE MARKETING |
State | Published - 12 Apr 2021 |
FACTORES QUE INFLUYEN EN LA VIABILIDAD Y EL ÉXITO DE LA INNOVACIÓN FRUGAL
Marcela Sacanamboy Trujillo
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution