Abstract
Colombia is a country that has achieved significant tourism growth in recent years, yet there is limited empirical evidence about its tourism development. Innovation in tourism products is one of the keys to Colombia maintaining positive tourism development. This empirical study analyzed innovation in tourism products in 364 Colombia companies. The findings show that "changes or improvements to existing products or services" and "research and development to create new products" have a significant relationship with tourism product innovation in Colombia.
| Original language | English |
|---|---|
| Pages (from-to) | 117-122 |
| Number of pages | 6 |
| Journal | Tourism Analysis |
| Volume | 20 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2015 |
| Externally published | Yes |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Colombia tourism
- Enterprise innovation
- Latin American tourism
- Tourism development
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