Evaluation of Motiv-ARCHE in the Santa Clara Museum

Currently, heritage sites, such as museums, have focused on the preservation and conservation of heritage elements for present and future generations. However, when displaying their content, they often do not consider different types of visitors, their preferences regarding the type and format of content, their interests, or their information needs (the same content is always presented). All of this can reduce the number of visits and the motivation of visitors. To address this issue, Motiv-ARCHE was developed as an application designed to enhance motivation in learning about cultural and natural heritage using augmented reality (AR). Motiv-ARCHE was implemented using the design-based research (DBR) methodology, an iterative approach that allows user feedback. In this article, we concentrate on presenting an experiment conducted at the Santa Clara Museum (Bogotá) in which a group of 44 participants used Motiv-ARCHE to access content associated with 10 cultural heritage elements that had been previously co-created with heritage experts from the museum itself. To evaluate the experiment, motivation and technology acceptance tests were applied, along with a demographic questionnaire, to statistically analyze whether the examined variables influence motivation for learning about cultural and natural heritage. Among the results, it is noteworthy that users with greater knowledge of AR, cultural and natural heritage, and a higher frequency of using this type of application felt more motivated to learn about heritage elements.