El impacto de la publicidad en redes sociales en la toma de decisiones alimentarias

Technology and social media have emerged as key tools in the dissemination of nutritional informationandthepromotionofhealthy eatinghabits,particularlyamongyoungpeoplewho are more familiar with the digital landscape. The increasing exposure of young public to content related to nutrition and diet through platforms such as TikTok, YouTube, and Instagram poseschallengesregardingthequalityandconsistencyoftheinformationpresented,whichcan lead to confusion and distrust when making decisions about their eating habits. Despite these barriers, influencers play a crucial role in the social models from which children, adolescents, and young adults learn through observation, representing an opportunity to promote healthy eating habits when approached from an ethical and evidence-based perspective. Therefore, it is essential to expand research on the impact of digital media on dietary choices, as well as to strengthen policies for regulating content shared on social media, implement health education for those disseminating such information, and enhance the sense of ethical responsibility among influencers who address nutritional topics.