Discursos circulantes y construcción social de empresa en una organización del sector floricultor colombiano

The work presented here was aimed to describe the discourses circulating in a flower plantation inBogotá, Colombia, and the work practices associated to them. A qualitative approach with an ethnogra-phic methodology was used. Discourse analysis with the methodology developed by Potter & Wetherell(1996) was applied aimed to identify the interpretive repertoires. The analytical exercise about the reper-toires was cantered in exposing subject's positioning and the social function of these repertoires. In this way, 4 big grouping categories were found for 11 repertoires. Results are finally studied in light of acritical discussion including a review about the problem of the economic globalization and its impact oncontemporary work practices and discourses.