Digital transformation of business models: influence of operation and trade variables

  • Martha Garcia Samper
  • , Harold Bernardo Sukier
  • , Diego Baez Palencia
  • , Reynier Israel Ramirez Molina
  • , Katherin Barranco Alfaro
  • , Yurleidis Salamanca Sánchez
  • , Andrea Carolina Franco Sarmiento

Research output: Contribution to journalConference articlepeer-review

14 Scopus citations

Abstract

This paper aims to determine how digital transformation of operation and trading processes influence the digital transformation of business models in printed media industries. A regression model was applied to address the phenomenon and test the hypothesis. Measurements were performed through a self-administered tool, aimed to executives in a sample including 40 companies in the sector. The results allowed to confirm that the application of digital transformation to trading and operation processes directly leads to a digital transformation of the business model, enhancing the identification of a particular effort and investment approach for the digital turn of businesses.

Keywords

  • business model
  • business processes
  • digital transformation
  • operational processes

Fingerprint

Dive into the research topics of 'Digital transformation of business models: influence of operation and trade variables'. Together they form a unique fingerprint.

Cite this