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Digital entrepreneurship in tourism as an engine of economic reactivation in Colombia: a theoretical approach

  • Fabio Andrés Puerta-Guardo
  • , Ana Susana Cantillo-Orozco
  • , Luis Vergara Gómez
  • , Alfredo Enrique Sanabria-Ospino
  • , Juan Camilo Ramirez Garcia
  • Fundación Universitaria Tecnológico Comfenalco
  • Universidad Tecnológica de Bolívar
  • Universidad Santo Tomás, Bogota
  • Universidad Surcolombiana

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

Globalization, the revolution of new information technologies
and digital entrepreneurship, has triggered a growth in the tourism sector, expanding to new agents and regions. This situation motivates to conduct research on the challenges and changes in the industry, which is why the purpose of this paper is to analyze the importance of digital entrepreneurship leveraged on technologies and innovation, and its relevance in the economic revival in the tourism industry in Colombia. For its scope (1), we start from a bibliometric analysis supported by the tools VOSviewer 1.6.19, Biblioshiny R and Vantage Point, of 364 documents indexed in Scopus and Web of science, based on the equation (("entrepreneurship*" OR "digital entrepreneurship*" OR
"artificial intelligence") AND ("Tourism* Entrepreneurship*" OR
"Tourism*")) [2] As a complement, we analyzed technological tools
used in the sector, its value proposition and business model.
The results show an average growing trend of 43.32%, with the
highest scientific production for the year 2022 (121 articles).
Similarly, the United Kingdom and China are the countries with the highest level of production and collaborative work.
Entrepreneurship, Tourism and Innovation are ranked as Driving
Themes, reflecting their importance in recent research. Finally,
innovation is a relevant factor in the processes of digital
entrepreneurship, influencing in a disruptive way the growth of the tourism industry
Original languageSpanish
Title of host publicationProceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
PublisherLACCEI - Latin American and Caribbean Consortium of Engineering Institutions
Pages1-9
Number of pages9
ISBN (Print)978-628952074-3, 978-628952074-3
DOIs
StatePublished - 2023
Externally publishedYes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

Keywords

  • Digital entrepreneurship
  • Tourism
  • Economic recovery
  • Artificial intelligence
  • Bibliometrics

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