TY - GEN
T1 - Context semantic filtering for mobile advertisement
AU - Moreno, Andrés
AU - Castro, Harold
PY - 2010
Y1 - 2010
N2 - Mobile advertisement causes an information overload problem that is addressed by information filtering systems. Semantical filtering systems stand out in comparison to traditional approaches thanks to their use of ontologies as knowledge model improving automatic user profiling and content matching processes in filtering. This position paper identifies some enhancement opportunities related to these two processes, manifold: The formulation of a semantic similarity metric that points out the importance of the relations and properties present in the knowledge domain and a extension in the contextual information included so far in filtering systems. The expected result of the work is to improve the overall effectiveness of semantic information filtering systems, tested in the mobile advertisement scenario.
AB - Mobile advertisement causes an information overload problem that is addressed by information filtering systems. Semantical filtering systems stand out in comparison to traditional approaches thanks to their use of ontologies as knowledge model improving automatic user profiling and content matching processes in filtering. This position paper identifies some enhancement opportunities related to these two processes, manifold: The formulation of a semantic similarity metric that points out the importance of the relations and properties present in the knowledge domain and a extension in the contextual information included so far in filtering systems. The expected result of the work is to improve the overall effectiveness of semantic information filtering systems, tested in the mobile advertisement scenario.
UR - http://www.scopus.com/inward/record.url?scp=78649496000&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-16961-8_93
DO - 10.1007/978-3-642-16961-8_93
M3 - Conference contribution
AN - SCOPUS:78649496000
SN - 3642169600
SN - 9783642169601
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 677
EP - 681
BT - On the Move to Meaningful Internet Systems, OTM 2010 Workshops - Confed. Int. Workshops and Posters
T2 - 9th Confed. Int. Workshops and Posters on On the Move to Meaningful Internet Systems, OTM 2010: AVYTAT 2010, ADI 2010, DATAVIEW 2010, EI2N 2010, ISDE 2010, MONET 2010, OnToContent 2010, ORM 2010, P2P-CDVE 2010, SeDeS 2010, SWWS 2010 and OTMA 2010
Y2 - 25 October 2010 through 29 October 2010
ER -