COMMUNICATION POLITIQUE PAR TWITTER. Colombie: A un Tweet de la démocratie

The trigger question of this Thesis is: ¿How did the Colombian presidential candidates in 2014th, communicate through Twitter, and who did imposed an agenda on it? In order to answer that, it was assumed as a starting point, the necessity to find out how the Colombian presidential candidates in 2014th, used the communication platform Twitter. From that on, there were defined three main objectives: 1) To determinate the kind of relationships that the candidates built up; 2) To make explicit the subjects which they talked about and 3) To established who did imposed the informative agenda. The assumption that the Colombian presidential candidates in 2014th (first and second round), communicate themselves on a unidirectional way through the communication platform Twitter, and the agendas remain been established by the government, the public opinion makers and the media with little or none citizens participation; it´s been taken as a starting point. Through a methodology within the qualitative paradigm from the social investigation, which type of investigation is applied with a descriptive-interpretative coverage, using as a method the Cyber-ethnography? At the end of the research Project, the initial assumption was uphold and it is clear how the citizens hadn´t been heard by the government, the public opinion makers and the media though the social networks. As a matter of fact, these three last ones are the ones that remain imposing the agendas.