TY - JOUR
T1 - Colchones Eldorado
T2 - dreaming of innovating
AU - Castaneda, Delio I.
AU - Manrique, Luisa F.
N1 - Publisher Copyright:
© 2012, Emerald Group Publishing Limited.
PY - 2012/10/17
Y1 - 2012/10/17
N2 - Subject area: Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability: The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested for subjects associated with the organizational dynamics on SMEs. Case overview: Colchones Eldorado is a Colombian company dedicated to the bedding industry. The company was founded in 1957 by Gumercindo Gómez Caro, a creative man who in 1959 invented a machine to make springs, which allowed the company to grow steadily for several decades. On November 18, 2004, the founder's daughter, Martha Luz Gomez, was appointed as General Manager. On April 2011 it obtained a license from Sealy, the biggest mattress making company in the USA. The license implied a challenge - testing the company's innovative capacities to adapt Sealy mattresses to satisfy consumers in the Colombian market. Expected learning outcomes: Students are shown the characteristics of the creative and innovation process in a Latin American SME, and the innovation challenges which are faced. From the reading and the case discussion, the students should be able to: analyse the manifestations of the creative process in an SME; identify examples of the innovation types of an SME; and discuss the organizational conditions to answer the creativity and innovation challenges in an SME. Supplementary materials: Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.
AB - Subject area: Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability: The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested for subjects associated with the organizational dynamics on SMEs. Case overview: Colchones Eldorado is a Colombian company dedicated to the bedding industry. The company was founded in 1957 by Gumercindo Gómez Caro, a creative man who in 1959 invented a machine to make springs, which allowed the company to grow steadily for several decades. On November 18, 2004, the founder's daughter, Martha Luz Gomez, was appointed as General Manager. On April 2011 it obtained a license from Sealy, the biggest mattress making company in the USA. The license implied a challenge - testing the company's innovative capacities to adapt Sealy mattresses to satisfy consumers in the Colombian market. Expected learning outcomes: Students are shown the characteristics of the creative and innovation process in a Latin American SME, and the innovation challenges which are faced. From the reading and the case discussion, the students should be able to: analyse the manifestations of the creative process in an SME; identify examples of the innovation types of an SME; and discuss the organizational conditions to answer the creativity and innovation challenges in an SME. Supplementary materials: Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.
KW - Colombia
KW - Creative thinking
KW - Creativity
KW - Furniture industry
KW - Innovation
KW - Knowledge management
KW - Latin America
KW - Small to medium-sized enterprises
UR - http://www.scopus.com/inward/record.url?scp=85081034571&partnerID=8YFLogxK
U2 - 10.1108/20450621211320533
DO - 10.1108/20450621211320533
M3 - Article
AN - SCOPUS:85081034571
SN - 2045-0621
VL - 2
SP - 1
EP - 11
JO - Emerald Emerging Markets Case Studies
JF - Emerald Emerging Markets Case Studies
IS - 8
ER -