Abstract
In a market as complex as the current one, 2009, standing out requires high costs and a great deal of work. In order to achieve a difference with the direct or indirect competition, it is essential to think about “experiential marketing” as a method to distance one product from another to acquire a particular singularity. For such reasons, it’s necessary to emphasize that every experience is own and unique, and that, without caring about the accuracy of the details with which the brand expresses its essence, for each user it is different, since the brand will be subjected to the perspective that each person decides to give it. Even in this manner, it is the only way for the brand to delineate its form and values and to be imposed in the market or, in the opposite case, to go unnoticed regarding other brands
| Translated title of the contribution | How to achieve the differentiation between brands in the city of Medellin? |
|---|---|
| Original language | Spanish |
| Article number | 5 |
| Journal | Kepes |
| Volume | 6 |
| Issue number | 5 |
| State | Published - 01 Jan 2009 |
| Externally published | Yes |