Abstract
Current market conditions require continual adaptation from companies. Therefore, it is necessary to develop strategies and innovations to be competitive, and Micro, Small and Medium-sized Enterprises (MSMEs) are not exempt from this reality. Therefore, this work aims to analyze the forms of innovation in the company and their contribution to the innovation capability in the context of MSMEs. Four types of innovation were evaluated: product innovation, process innovation, organizational innovation, and marketing innovation. A structural equation model was implemented through nine dimensions measured in 207 micro and small companies in Barranquilla, Colombia. The main findings showed statistical significance from the dimensions studied on the dynamic innovation capability.
| Original language | English |
|---|---|
| Pages (from-to) | 553-558 |
| Number of pages | 6 |
| Journal | Procedia Computer Science |
| Volume | 231 |
| DOIs | |
| State | Published - 2024 |
| Externally published | Yes |
| Event | 14th International Conference on Emerging Ubiquitous Systems and Pervasive Networks / 13th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare, EUSPN/ICTH 2023 - Almaty, Kazakhstan Duration: 07 Nov 2023 → 09 Nov 2023 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Innovation dynamic-capability
- Marketing innovation
- Organizational innovation
- Process innovation
- Product innovation
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