ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PROCESSES THROUGH 113 CONCEPTS SOCIAL TOOL OR INSTITUTIONAL MARKETING

The processes of corporate social responsibility (CSR) are imperfect, hence the need to analyze their construction, evolution and deployment. To this end, a sample of one hundred thirteen definitions and approximations was taken in order to measure their impact and discover the dimensions to which they belong. A frequency count and categorization were carried out using Google Scholar, which saturated in eight dimensions: economic, social, political, environmental, cultural, legal, ethical, labor. Next, a higher order association of these hierarchies was proposed, establishing a triad model that indicated only the most representative combinations of dimensions, resulting from the extraction of the most significant definitions. From these definitions and according to the frequency of use in Google, it may be inferred that the current concept of corporate social responsibility is based on the economic-ethical category. This highlights the relationships within CSR processes and their dominance by the economic dimension, which undermines part of their purpose.