A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity”: A review and response

Research output: Contribution to journal › Article › peer-review

10 Scopus citations

Original language	English
Pages (from-to)	31-32
Number of pages	2
Journal	Journal of Retailing and Consumer Services
Volume	37
DOIs	https://doi.org/10.1016/j.jretconser.2017.02.013
State	Published - 01 Jul 2017

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title = "A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity”: A review and response",

author = "Londo{\~n}o, \{Juan Carlos\} and Jonathan Elms and Keri Davies",

year = "2017",

month = jul,

day = "1",

doi = "10.1016/j.jretconser.2017.02.013",

language = "English",

volume = "37",

pages = "31--32",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd.",

}

TY - JOUR

T1 - A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equity”

T2 - A review and response

AU - Londoño, Juan Carlos

AU - Elms, Jonathan

AU - Davies, Keri

PY - 2017/7/1

Y1 - 2017/7/1

UR - https://www.scopus.com/pages/publications/85014368790

U2 - 10.1016/j.jretconser.2017.02.013

DO - 10.1016/j.jretconser.2017.02.013

M3 - Article

AN - SCOPUS:85014368790

SN - 0969-6989

VL - 37

SP - 31

EP - 32

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -