4BeGreen: Metodología para motivar la conciencia ambiental, la valorización y prevención de residuos en empresas de servicios

The operation of a service organization can create an image of a reduced generation of adverse environmental impacts. It is evidenced by the absence of environmental management strategies within the company both in its operation and in the habits of its employees. However, it is an increasingly important topic in organizations based on the benefits for the company and its employees—the company benefits in terms of brand awareness, prestige, economic benefits, and legal interests. In the same way, employees can feel a greater sense of belonging, loyalty to the company, and increase their sense of retribution by feeling that they are ethical. Intending to propose a methodology to motivate environmental awareness, recovery, and prevention of waste in service companies, this study developed a case study in an export service company. As a result, the 4BeGreen methodology was designed, consisting of 4 concrete steps, representing benefits for the company and its collaborators. 1) Diagnosis, 2) Waste characterization, 3) Theoretical and practical awareness plan, 4) Ecological evaluation and feedback.