Factores que influyen en la relacion entre la orientacion internacional y el desempeño exportador en el contexto de las empresas born global

New international enterprises that are referred to as Born Global have become the subject of research due to the success of their global operations, despite their early internationalization and limited resources. Given the importance of analyzing the characteristics that make Born Global companies successful, this study examines the influence of international focus on the export performance of Born Global companies. additionally, given the importance of international guidance for entering new markets, other factors, such as innovative capacity, the dynamism of the market and the favorability of the environment, are included. By estimating a structural equation model, the results show that international orientation is a strong driver of the export performance of Global Born companies. However, this relationship is moderated by innovative capacity and the dynamism of and favorability of the environment, thus achieving a greater effect on export performance when international orientation is complemented by these other variables.