Efecto de los sesgos en el proceso de toma de decisiones en inversiones financieras.

Usually the process of financial decision making is studied on basis from a rational approach. But Investor behavior often deviates from logic and reason. Emotional processes, mental mistakes, and individual personality traits complicate investment decisions. Many cognitive biases that prevent human beings from behaving rationally.This paper studies the prevalence of the biases in a financial decision process.