Brayan Rodríguez is an Assistant Professor in the Marketing area at the Department of Business Administration of Pontificia Universidad Javeriana. He holds a Ph.D. in Engineering from Universidad de los Andes, a Master’s in Engineering from Universidad Icesi, and a Bachelor’s in Systems Engineering from Universidad del Valle. In addition to his academic career, he is also a musician.

His research focuses on the design of multisensory experiences for consumers, with particular attention to the influence of sound. A central aspect of his work is the application of machine learning techniques to develop solutions that optimize such experiences. Recently, he has expanded his research line to include marketing in post-conflict contexts and the impact of digital transformations on the marketing field. Outside the academy, he enjoys playing musical instruments and spending time with his family and friends.