Research output per year
Research output per year
Search results
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2024
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Y., Kroff, M. W., Penagos-Londoño, G. I. & Ruiz-Moreno, F., 04 Mar 2024, AI Impacts in Digital Consumer Behavior. IGI Global, p. 192-216 25 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2023
Transforming Finance Education in Business School: A Finance Course Aligned with Sustainability
Rodríguez Reyes, L. R. & Penagos Londoño, G. I., 21 Dec 2023, Transforming Business Education for a Sustainable Future: Stories from Pioneers. Irwin, L., Rimanoczy, I., Fritz, M. & Weichert, J. (eds.). Routledge Taylor & Francis Group, 12 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter