Overview
Personal profile
Associate Professor in the Department of Business Administration at Pontificia Universidad Javeriana, specializing in Innovation and Entrepreneurship. His experience as a professor, researcher, and consultant focuses on the development of creative capabilities, innovation processes, frugal innovation, and impact-driven ventures.
PhD in Advanced Management of Organizations and Social Economy at Mondragon University, Spain. He holds a Master's degree in Creativity and Leadership for Change from the State University of New York - Buffalo State, USA, and a Bachelor's degree in Business Administration from Pontificia Universidad Javeriana, Colombia.
He is recognized for his role as an intrapreneur, having created and led initiatives such as the rISE platform for co-creating frugal innovations, the Latin American Frugal Innovation Network, the Women Empowerment Innovation Hub, and the Cooperative Support Program in the ETCR Antonio Nariño. These initiatives aim to address challenges faced by marginalized communities while fostering academia's contribution to solving these problems through practical and sustainable solutions
Education
Master, Master in Creative Studies
Award Date: 08 Aug 2015
Bachelor, Business Administrator
Award Date: 25 Oct 2008
Associated academic programs - Bogotá
- Business Administration
- Master's Degree in Administration - Executive Program
- Master's Degree in Design for Product and Service Innovation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 5 Gender Equality
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SDG 6 Clean Water and Sanitation
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SDG 7 Affordable and Clean Energy
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 10 Reduced Inequalities
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Research output
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The Adaptation of the Catholic Religion to the Digital World: Study on Innovation Processes in Religion
Luque-Mantilla, D., Areiza-Padilla, J. A., Bravo-Rojas, S. L., Veas-González, I., Barajas-Portas, K. & Manzi-Puertas, M. A., 01 Jan 2026, In: SAGE Open. 16, 1Research output: Contribution to journal › Article › peer-review
Open Access -
Bridging bricolage and effectuation: The mediating role of innovative behavior in student entrepreneurial action under resource constraints
Manzi Puertas, M. A., Agirre-Aramburu, I., Urzelai, B. & López-Pérez, S., 05 Aug 2025, In: Journal of Entrepreneurship, Management and Innovation. 21, 3, p. 54-76 23 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The power of centennials and their environmental awareness: Willingness to pay a premium price on the internet for sustainable fashion products
Valencia-Arias, D. A., Martinez-Tavera, C. R., Areiza-Padilla, J. A., Barajas-Portas, K., Veas-González, I. & Manzi Puertas, M. A., Mar 2025, In: Cleaner Waste Systems. 10, 100221, p. 1-10 10 p., 100221.Research output: Contribution to journal › Article › peer-review
Open Access6 Scopus citations -
Uncovering the hidden value of scarce resources: Frugality, resourcefulness and innovative behavior among student entrepreneurs
Manzi Puertas, M. A., Agirre-Aramburu, I. & López-Pérez, S., 05 Jul 2025, In: Cogent Business and Management. p. 1-27 27 p., 2525500 .Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Gestión de redes de cooperación para la sostenibilidad: experiencia de la red latinoamericana de innovación frugal
López Santiago, L. M., Manzi Puertas, M. A., Torres Reyes, S., Carbonell Garcia, D. F. & Marfil Rivero, M., 11 Nov 2024, In: Base Diseño e Innovación. 9, 10, p. 44-69 26 p.Translated title of the contribution :Management of cooperation networks for sustainability: Experience of the Latin American Network for Frugal Innovation Research output: Contribution to journal › Article › peer-review
Open Access
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Organizational and Individual Capabilities and Implementation Mechanisms for Sustainable Value Creation through Frugal Innovation
Manzi Puertas, M. A. (PI), Baez Morales, A. (CoI), Dueñas Ocampo, S. (CoI) & Ramos Mejía, M. (CoI)
02/05/25 → 01/05/26
Project: Research
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Conspicuous consumption in emerging markets: The case of Starbucks in Colombia as a global and sustainable brand
Manzi Puertas, M. A. (CoI) & Areiza Padilla, J. A. (Other)
05/08/21 → 04/02/22
Project: Research
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Ethnocentrism at the coffee shop industry: A study of Starbucks in developing countries
Manzi Puertas, M. A. (CoI) & Areiza Padilla, J. A. (Other)
19/11/20 → 18/05/21
Project: Research
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Antecedentes y consecuencias del Xenocentrismo y Etnocentrismo del consumidor: Un modelo aplicado en países en Desarrollo
Areiza Padilla, J. A. (PI) & Manzi Puertas, M. A. (CoI)
01/10/20 → 30/09/23
Project: Research
Activities
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Resourcefulness and Innovation in Informal Migrant Entrepreneurship: Understanding the Role of Frugal Innovation in Entrepreneurial Resilience and Empowerment
Manzi Puertas, M. A. (Speaker)
27 Aug 2025 → 28 Aug 2025Activity: Talk or presentation › Oral presentation
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Seminario Internacional de Innovación Frugal
Manzi Puertas, M. A. (Participant)
16 Jun 2025 → 20 Jun 2025Activity: Participating in or organizing an event › Participating in a conference, workshop, ...
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Emerald Emerging Markets Case Studies (Journal)
Manzi Puertas, M. A. (Member of editorial board)
18 Dec 2021 → …Activity: Publication peer-review and editorial work › Publication Peer-review
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Rompiendo las barreras de la animosidad: La estrategia de marcas extranjeras con identidad local.
Areiza Padilla, J. A. (Speaker) & Manzi Puertas, M. A. (Speaker)
13 May 2021 → 14 May 2021Activity: Talk or presentation › Oral presentation
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Consumo Conspicuo: La Relación Positiva entre la Sostenibilidad y el Consumo Visible
Areiza Padilla, J. A. (Speaker), Moise, M. S. (Speaker) & Manzi Puertas, M. A. (Speaker)
12 Apr 2021 → 13 Apr 2021Activity: Talk or presentation › Oral presentation
Prizes
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3er lugar en el Primer Concurso Internacional de Casos de Enseñanza
Manzi Puertas, M. A. (Recipient), 12 Jul 2013
Prize
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Mención de Honor como Mejor Tesis de grado en Administración de Empresas
Manzi Puertas, M. A. (Recipient), 25 Oct 2008
Prize
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Mentor finalista, I concurso de marketing y publicidad EFFIE College
Manzi Puertas, M. A. (Recipient), 12 Dec 2017
Prize
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