Overview
Education
PhD, Doctor in Administration
Award Date: 28 Mar 2014
Master, Master in Organization Sciences
Award Date: 04 Jul 2008
Bachelor, Business Administrator
Award Date: 06 Aug 2004
Category in the National Science System 2024
- Senior
Associated academic programs - Bogotá
- Business Administration
- Social Communication
- Master's Degree in Strategy, Innovation, and Competitiveness
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
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Brand engagement in omnichannel banking services: a cross-cultural approximation
Peña García, N., Losada-Otálora, M. & Siqueira, J. R., 15 Jan 2026, In: Management Decision. 64, 1, p. 450-471 22 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Correction: Do peer-to-peer interaction and peace of mind matter to the generation Z customer experience? A moderation-mediation analysis of retail experiences
Junior, J. R. S., Losada-Otálora, M., Peña-García, N., Dakduk, S. & Lourenço, C. E., 21 Apr 2025, In: Journal of Marketing Analytics. 13, 3, p. 988 1 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The adoption of fast payment systems (FPS) in Latin America: The role of financial literacy and cash-related beliefs
Giraldo, C., Giraldo-Salazar, I., Peña-García, N. & Losada-Otálora, M., 13 Feb 2025, In: International Journal of Bank Marketing. 43, 3, p. 615-643 29 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
The effect of CSR beliefs among bank customers during difficult economic times
Peña-García, N., Losada-Otálora, M. & ter Horst, E., 2025, In: Frontiers in Communication. 10, 1538309.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Trajectories of persistence in exporting: a capability approach
Losada-Otálora, M., Escandón-Barbosa, D., Salas-Páramo, J. & Peña-García, N., 04 Feb 2025, In: European Business Review. 37, 4, p. 666-698 33 p.Research output: Contribution to journal › Article › peer-review
Projects
- 5 Finished
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Trajectories of persistence in exporting: a capability approach
Losada Otalora, M. (PI)
03/10/23 → 31/10/23
Project: Research
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What type of client do you need? The Brand value co-creation in the banking sector
Losada Otalora, M. (PI)
25/08/22 → 24/02/23
Project: Research
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Patterns Identification of internationalization dynamics in Colombia: an approximation of time series
Escandón Barbosa, D. M. (PI), Losada Otalora, M. (PI) & Salas Páramo, J. (PI)
01/02/22 → 31/07/24
Project: Research
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Escaping from institutional weakness by EM MNEs: the role of firms-vulnerability
Losada Otalora, M. (Other)
26/02/21 → 25/08/21
Project: Research
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Challenges of services marketing management in emerging countries.
Losada Otalora, M. (PI)
30/07/19 → 29/07/22
Project: Research